Boosting Email Engagement for Proximus: A Transformative Approach
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Proximus aimed to elevate the impact of its quarterly newsletters by turning them into compelling CTAs. iO Digital designed a dynamic template that enhanced open rates and user interaction. The solution integrated personalization and analytics, driving a 52% open rate and 14% CTR. The result was measurable growth in engagement, with real-time insights to optimize future campaigns. The project demonstrated how strategic design can transform passive email recipients into active users.
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Case study originally published by iO Digital:
December, 2023
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Added to Agency Inside:
March 1, 2026