Boosting Volunteer Recruitment: De Kindertelefoon's Social Campaign
Brand
De Kindertelefoon's innovative social campaign on LinkedIn, Instagram, and Facebook successfully increased volunteer sign-ups by 40% within six months. By creating audience-driven content and addressing volunteers' concerns about training and responsibilities, the campaign transformed passive awareness into active participation. The effort earned a Grand Prix Content Marketing Award, highlighting its effectiveness in engaging a targeted audience. The strategy emphasized transparency and value, aligning with De Kindertelefoon's mission to support children through compassionate communication.
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Case study originally published by iO Digital:
June, 2023
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Added to Agency Inside:
February 28, 2026
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