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Brandfield's Omnichannel Success with Magento Expansion

Brand
Brandfield
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Brandfield, a leading online retailer, expanded its product range to include sunglasses, bags, and wallets in 2016, necessitating a digital transformation. By adopting Magento, they created interactive digital displays in their Groningen store, enabling customers to browse the entire webshop in-store. This innovative approach enhanced customer engagement, with 60% of shoppers opting to purchase online despite visiting the physical store. The result was a 40% increase in online sales and a 25% rise in customer retention, demonstrating the power of integrating online and offline experiences. The brand’s commitment to quality and luxury was reflected in the redesigned Magento platform, which became a key driver of their omnichannel strategy.

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Case study originally published by Youwe: February, 2025 ?
Added to Agency Inside: March 5, 2026

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