Brico Smart Tablet App: Enhancing In-Store Product Discovery
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Brico, a Belgian DIY hardware store, sought to boost in-store sales by creating an interactive smart tablet experience that would educate customers on smart products. WeAreBrain developed a digital application enabling customers to explore and test smart appliances virtually. The app featured informative videos, real-time product testing, and direct purchase options, empowering users to discover and engage with products more effectively. By integrating interactive elements, the solution enhanced customer understanding and drove increased engagement with Brico’s smart product lineup. The initiative successfully transformed the in-store shopping experience, offering a seamless blend of education and entertainment for customers.
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Case study originally published by WeAreBrain:
August, 2025
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Added to Agency Inside:
March 5, 2026
