Bright, a leading advertising agency, was approached by The Medical Protection Society (MPS) with a challenging task. MPS, a non-profit organization serving nearly 300,000 healthcare professionals worldwide, was grappling with identifying effective recruitment advertising options to reach quality candidates across various disciplines and global locations. Their primary goal was to reduce advertising costs while increasing the quality and volume of applicants.
Bright’s strategic and cost-effective solution delivered tangible results for MPS. They saw an increase in the quality of applicants across key roles, reduced cost-per-campaign through strategic credit purchasing, improved first-time fill rates for difficult-to-hire positions, and greater confidence in platform selection and media planning. The approach taken by Bright has equipped MPS with a flexible and responsive recruitment advertising model that delivers strong returns while meeting the organization’s complex, international hiring needs.
- Strategic recruitment advertising requires a balance of cost-efficiency and channel relevance.
- Buying advert credits in bulk across selected platforms can reduce spend while increasing flexibility.
- Niche job boards are essential for specialist roles, improving candidate targeting and quality.
- Ongoing expert support ensures recruitment strategies stay effective as hiring needs evolve.