Brussels Airport's Creative Branding Success: Hybrid Collaboration
Brussels Airport's creative branding strategy leverages a hybrid collaboration between iO Digital and the airport's teams to deliver consistent, recognizable branding across diverse channels. By focusing on the passenger experience, iO Digital ensures every element—from lounge offerings to in-browser game characters—aligns with the airport's mission of providing the best possible travel experience. This approach not only enhances brand awareness but also strengthens the airport's position as a hub of innovation and excellence. The result is a cohesive, 360° branding strategy that drives customer engagement and loyalty. The case study highlights how iO Digital's creative expertise and strategic alignment with Brussels Airport's goals led to a more unified and impactful brand presence.
More from this agency
Customer: National Museum Kamp Amersfoort
Customer: Nationaal Monument Kamp Amersfoort