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Butterick's Magento 2 Upgrade: Enhanced SEO and Conversion

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Butterick's
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Butterick's partnered with Youwe to develop a modern eCommerce solution on Magento 2, focusing on SEO and conversion. They revamped their platform, improved product presentations, and integrated their warehouse system. The Hello Retail AI service reduced manual work for employees, boosting online sales. Since 2020, relevant visitors increased significantly. The technical SEO efforts included optimizing site structure, categorization, and indexing. The result was a more efficient, user-friendly experience, driving higher conversion rates and traffic.

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Case study originally published by Youwe: February, 2025 ?
Added to Agency Inside: March 5, 2026

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