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CAF's Digital Marketing Success: 53% Lead Conversion Rate

Brand
CAF
Platforms
None
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CAF leveraged digital marketing to boost charity fundraising, achieving a 53% lead conversion rate through a webinar series. Using Act-On marketing automation and Oktopost for social media management, CAF generated 729 registrations and 385 attendees, surpassing industry benchmarks. The campaign enhanced donor engagement and increased the value of donations collected via the CAF Donate platform. The results demonstrated CAF's effectiveness in driving lead generation and improving fundraising outcomes.

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Case study originally published by Youwe: February, 2025 ?
Added to Agency Inside: March 4, 2026

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