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Charities Aid Foundation Webinar Boosts Donations

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Charities Aid Foundation partnered with Youwe to launch a webinar series aimed at boosting charitable donations through targeted digital marketing. Using Act-On's marketing automation software and Oktopost for social media management, the campaign generated 729 registrations and 385 attendees, achieving a 53.47% attendance rate—significantly above the industry average of 36%. The initiative also saw a 61.04% response rate, demonstrating the effectiveness of lead nurturing strategies. The campaign successfully increased the gross value of charitable donations collected via the CAF donation service, highlighting the power of strategic digital marketing in driving engagement and revenue growth.

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Case study originally published by Youwe: February, 2025 ?
Added to Agency Inside: March 5, 2026

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