Customer: Dave Matthews Band
ColourPop Cosmetics Achieves 2,000 Add-to-Cart Clicks Per Minute with Scalable Tech
Brand
Platforms
None
Services
ColourPop Cosmetics faced a site crash after a secret product launch, raising concerns about scaling for Cyber Monday 2015. Crowd Favorite optimized infrastructure through load testing, enabling one sale every second during the holiday peak. The solution delivered 2,000 add-to-cart clicks per minute and 5-10 sales every second, ensuring zero downtime and exceptional customer experience. This success drove a 150% annual revenue increase on Cyber Monday, surpassing expectations and allowing ColourPop to focus on post-holiday demand. The project highlighted the importance of scalable infrastructure in handling high-traffic e-commerce scenarios.
View the full case on the agency site
Original write-up, full visuals, full context.
Case study originally published by Crowd Favorite:
February, 2026
?