Adwise, a digital marketing agency, partnered with Continu Professionals to tackle the challenge of increasing job applications despite a competitive job market. The solution was a hyperlocal full-funnel marketing strategy, focusing on localization and automation, which resulted in an impressive 20% increase in job applications. This strategy was not only innovative but also won gold at the Dutch Search Awards, further cementing its effectiveness.
The results were astounding. Despite rising CPCs, Continu Professionals saw a 30% increase in ROAS. The hyperlocal strategy resulted in campaigns that were not only visible at the right time and place but also resonated with the specific wants and needs of their diverse target audience. The success of this project is a testament to the power of innovative marketing strategies and the expertise of both Continu Professionals and Adwise.
- Hyperlocal full-funnel marketing strategy can significantly increase job applications in a competitive market.
- Localization and automation are potent tools in digital marketing, contributing to a 30% increase in ROAS.
- Creating campaigns that resonate with the specific wants and needs of the target audience can lead to better visibility and higher relevance.