Creative Campaigns for Specialized Care Roles: Turning Professionals into Heroes
Philadelphia faced a significant challenge in attracting candidates for a specialized care role requiring expertise in difficult-to-understand behaviour. iO Digital created a creative campaign featuring colleagues as heroes, using storytelling to highlight the profession's unique demands and the passion of its professionals. The campaign successfully generated interest, leading to multiple applications. By framing the role as a journey of understanding and growth, the campaign resonated with potential candidates, showcasing the impact of dedicated professionals in the field. The initiative aligned with Philadelphia’s mission to support individuals with diverse needs through compassionate care, emphasizing the importance of empathy and expertise in the care sector.
More from this agency
Customer: National Museum Kamp Amersfoort
Customer: Nationaal Monument Kamp Amersfoort