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Cross-Channel Magento Commerce Platform for Winkelstraat's 300+ Luxury Boutiques

Brand
Winkelstraat
Industries
Technology & SaaS
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Winkelstraat.nl faced the challenge of bringing 300+ luxury fashion boutiques online while maintaining consistent product information and a seamless customer experience. iO Digital developed a multishop Magento commerce platform, a PIM system, and the in-store platform DOCK, along with an iOS app and logistics integration. This cross-channel solution enabled retailers to offer a unified online experience, ensuring accurate product details and efficient fulfillment. The platform streamlined operations, allowing new boutiques to launch quickly and efficiently, while delivering a cohesive shopping journey for customers. The result was a scalable, high-end online platform that combined physical and digital retail capabilities, setting a new standard for luxury fashion commerce in the Netherlands.

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Case study originally published by iO Digital: December, 2022 ?
Added to Agency Inside: March 4, 2026

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