Customer: Nederlandse Spoorwegen
De Kindertelefoon: Engage Volunteers via Social Media Campaigns
Brand
Industries
De Kindertelefoon aimed to attract more volunteers by creating a content-driven social campaign targeting both existing and new audiences. iO Digital designed a step-by-step approach, starting with raising awareness about volunteer opportunities and then providing detailed information about training and questions volunteers could ask. The campaign focused on engaging the target audience through relevant content, leading to increased online and organic reach. The effort was recognized with a Grand Prix Content Marketing award, highlighting the effectiveness of the strategy in driving volunteer participation and expanding the organization's impact. The campaign successfully increased the number of volunteers, demonstrating the power of targeted social media efforts in building a supportive community.
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Case study originally published by iO Digital:
June, 2023
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Added to Agency Inside:
March 4, 2026
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