Digital Out-of-Home Campaign for Exact Live in Rotterdam

The campaign leveraged 70 digital screens around Rotterdam Ahoy to create a memorable experience for attendees of Exact Live. Screens displayed personalized messages like 'Volgende stop Ahoy, ontdek nieuwe inzichten' and 'Je zit op het spoor naar nieuwe inzichten' to welcome travelers. The initiative generated over 200,000 impressions, ensuring visibility for both pre- and post-event visitors. The strategy effectively blended branding with engagement, turning the event into a shared experience that left a lasting impression on participants.

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Case study originally published by De Nieuwe Zaak: November, 2025 ?
Added to Agency Inside: March 2, 2026