Customer: Dave Matthews Band
DirecTV's WordPress Multisite Expansion
Crowd Favorite engineered a WordPress multisite instance with custom themes and a centralized repository, enabling DirecTV to launch hundreds of targeted marketing sites. These sites leverage centralized data to deliver personalized content based on user location, enhancing engagement and conversion rates. The solution streamlined site maintenance and content delivery, allowing DirecTV to expand their digital presence and optimize user experience across regions. By integrating open-source technologies and custom development, Crowd Favorite empowered DirecTV to create a scalable, dynamic marketing network that adapts to diverse audience needs.
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Case study originally published by Crowd Favorite:
February, 2026
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