Dirk's VAT Campaign: €2M Earned Media & VAT Abolition
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Dirk's campaign to lower VAT on fruits and vegetables, leading to 52,000 signatories and €2 million in earned media value, highlighted the power of collective action. The petition, which gained widespread support, sparked media attention and influenced the Dutch government's coalition agreement to abolish VAT on essential goods. The initiative showcased Dirk's ability to leverage public opinion and policy change to drive meaningful impact. The campaign's success underscores the effectiveness of grassroots advocacy in shaping legislative outcomes.
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Case study originally published by Total Design:
February, 2026
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