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DJI's Prison Experience: Immersive Branding for Candidates

Brand
DJI
Platforms
None
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DJI transformed its employer brand through a unique event called 'Eén minuut achter de muren,' offering candidates an immersive experience of life inside the prison. By using an 8D audio experience in a renovated cell, participants gained insight into the roles of guards, security, correctional officers, and workplace counselors. This innovative approach not only highlighted DJI's culture and challenges but also increased awareness and attracted potential candidates. The event successfully demonstrated the depth of DJI's work, making it more appealing to a broader audience.

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Added to Agency Inside: March 6, 2026

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