Springbok, a leading digital marketing agency, embarked on a mission to maximize the Return on Ad Spend (ROAS) for Save the Children, a renowned non-profit organization. The team leveraged Media Mix Modeling (MMM) to optimize media investments across online and offline channels, without relying on cookies for attribution. By analyzing comprehensive data, Springbok developed a precise budget reallocation strategy, focusing on the most impactful channels for driving donations.
Springbok’s innovative approach led to significant results. The model’s insights suggested that reallocating the budget could increase donations by a staggering 98.7%. This optimized budget allocation not only maximized ROAS but also enabled Save the Children to make a greater impact. The strategy also offered valuable insights into the potential of each channel and the effectiveness of different campaigns, paving the way for continuous improvement.
- Cookie-free attribution can effectively measure marketing impact.
- Optimized budget allocation can significantly boost donations.
- Data-driven strategies can maximize ROAS and overall impact.