Empower Agency, a leading force in digital marketing, partnered with the Children, Cities and Climate Action Lab and the London School of Hygiene and Tropical Medicine to launch an impactful campaign. The initiative was designed to gather critical data about climate change impacts on specific demographics, leveraging the power of paid media to reach millions of parents and young people worldwide.
The results were staggering. Empower’s strategic approach led to 19 million impressions and an average cost per click of just £0.04, driving thousands of responses to the international climate action survey. These results not only highlight the effectiveness of Empower Agency’s strategies but also underscore the power of digital marketing in facilitating meaningful engagement and action on pressing global issues.
- Strategic use of paid media can drive substantial engagement and actions on global issues.
- Targeted digital campaigns can effectively reach specific demographics and generate valuable data.
- Continuous campaign optimization and performance monitoring are key to maximizing efficiency and impact.