Empowering Employers: The NOW Podcast's Guide to the NOW Programme

The NOW Podcast, a comprehensive guide to the employment support programme, reached over 140,000 employers in 2020. Hosted by Ingrid Arts, the podcast provided actionable insights from application to final calculation, highlighting the program's impact on entrepreneurial success. By breaking down complex processes into accessible content, the podcast empowered employers to navigate the NOW scheme with confidence. The initiative saw a 30% increase in user engagement and a 25% rise in program participation, demonstrating the podcast's role in fostering informed decision-making among workforce stakeholders. The NOW Podcast's strategic focus on practical, real-world applications has positioned it as a key resource for employers seeking to optimize their employment support strategies.

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Case study originally published by iO Digital: September, 2023 ?
Added to Agency Inside: February 28, 2026