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Enhanced UX for Mepal's Personalization Tool

Brand
Mepal
Platforms
None
Industries
Technology & SaaS
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Mepal's personalization tool underwent a complete redesign by De Nieuwe Zaak to improve usability and customer experience. The project focused on data-driven design and user insights, resulting in a more intuitive interface. Key findings from user tests highlighted the importance of simplicity and functionality, leading to a streamlined experience. The redesign, completed in five weeks, enhanced mobile and desktop usability, offering users the ability to customize products with ease. The outcome was a significant improvement in user satisfaction and product personalization capabilities.

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Original write-up, full visuals, full context.
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Case study originally published by De Nieuwe Zaak: November, 2025 ?
Added to Agency Inside: March 2, 2026

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