Festival Conversion: Paid Media Campaign for Win For Life
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The National Lottery leveraged paid media to boost visibility at Belgium's major festivals, driving 8,000 new customer accounts. The campaign included targeted traffic to festival stands and highlighting online competitions, enabling precise data on user experience. By strategically aligning paid media with festival engagement, Win For Life successfully converted festival-goers into active members. The strategy's success was measured by the high number of accounts created and the detailed insights gained from user interactions.
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Case study originally published by iO Digital:
December, 2023
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Added to Agency Inside:
February 28, 2026
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