Power Digital Marketing partnered with a Leading Fitness Academy to revolutionize their digital marketing strategy at a critical juncture. The Academy was struggling to meet revenue targets and was grappling with an inefficient marketing structure. Power Digital took the reins, reengineering the Academy’s marketing funnel, introducing influencer marketing, and overhauling their measurement frameworks.
The results were nothing short of extraordinary. The Academy’s customer acquisition costs plummeted from $387 to $256, exceeding revenue targets by 116% and netting an additional $1.8 million in revenue. What’s more, these results were achieved with a $1 million reduction in ad spend. Power Digital’s strategic interventions transformed the Academy’s marketing approach, leading to unprecedented efficiency and profitability.
- Introducing influencer marketing, particularly on TikTok, led to a remarkable reduction in cost-per-lead from $168 to $48 and improved lead conversion rates by 52% YoY.
- Reengineering the marketing funnel and shifting budget allocation to underfunded but highly incremental platforms led to a 31% increase in Q4 blended ROAS.
- Power Digital’s strategic approach unlocked new customer segments and deepened engagement, demonstrating the transformative potential of the right marketing partnerships.