FMH Conveyors, an industry-leading manufacturer of conveyors, partnered with Straight North, a renowned digital marketing agency, to overcome their marketing limitations and reach a larger audience. The traditional approach of attending industry events and leveraging product reputation was not enough for the ambitious brand. Thus, Straight North stepped in with a comprehensive two-pronged strategy: an SEO campaign focusing on quality content and keyword targeting, and an effective paid search campaign on a fixed budget.
The results were staggering. FMH Conveyors experienced all-time highs in site traffic and conversion rates. Their core products, Flexible Powered Conveyors and Rigid Truck Loaders, saw a 300% and 600% increase in leads respectively. The paid search campaign, despite a constant budget, led to a 31% increase in leads and a 24% decrease in Cost Per Acquisition (CPA). The successful collaboration between FMH Conveyors and Straight North not only drove new business but also enhanced the flow of site-wide user engagement.
- Transitioning from traditional to digital marketing can significantly boost lead generation and sales.
- A comprehensive strategy that includes SEO and PPC is essential for reaching a larger audience.
- Consistent communication and collaboration between the brand and the marketing agency is key to success.
- Even with a fixed budget, smart strategies can lead to increased leads and decreased CPA.