From Outlook to HubSpot: Smits Opleidingen's Customer Service Transformation
Brand
Platforms
Services
Industries
Smits Opleidingen faced challenges with manual Outlook-based customer service, including inefficiencies and lack of structure. By implementing HubSpot Service Hub, they automated ticket management, assigned tasks to team members, and integrated with their internal TPO system. This streamlined processes, reduced errors, and improved response times. The transition enabled faster, organized handling of service queries, with automatic linking of training courses to deals and contacts, enhancing overall efficiency and customer satisfaction.
View the full case on the agency site
Original write-up, full visuals, full context.
Case study originally published by Bright Digital:
October, 2025
?
Added to Agency Inside:
March 3, 2026