From Traditional to Freedom: Push's Brand Evolution
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Nea International sought to reposition its brand from a traditional market to emphasize innovation and freedom of movement. By shifting from selling products to outcomes, the brand transformed into a partner in active recovery. This reimagined identity is showcased in lifestyle campaigns and award-winning brochures, highlighting the shift from functional braces to empowering users through movement. The result is a recognisable, human, and forward-looking brand that aligns with the core values of Push Sports.
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Case study originally published by Total Design:
March, 2026
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