GasthuisZusters Antwerpen: Building a Shared Sense of Care Through Employer Branding
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GasthuisZusters Antwerpen transformed their employer branding to foster a sense of care and purpose among employees. By leveraging 59 ambassadors, the campaign highlighted personal stories of compassion and dedication, creating a tangible connection to the brand. The slogan ‘Samen zin voor zorg!’ (A shared sense of purpose) was used in both internal and external communication, reinforcing the company’s values. Patients saw themselves as part of the campaign through bathroom mirror stickers, enhancing engagement. The initiative successfully attracted and retained talent by aligning employees with the brand’s mission of care and collaboration.
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Case study originally published by iO Digital:
October, 2022
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Added to Agency Inside:
March 1, 2026