Gazelle's Magento Expansion: Bridging B2B and B2C with Real-Time Integration
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Gazelle, the Netherlands' leading bicycle manufacturer, sought to bridge the gap between its B2B dealers and B2C customers. Youwe built a Magento B2B portal linked to SAP for real-time pricing and stock data, enabling dealers to order spare parts by frame number. The portal also allows customers to directly purchase bikes via a B2C website. This integration improved efficiency and customer experience, allowing Gazelle to expand beyond its national borders. The solution combined Magento 2 with SAP integration, offering dealers real-time part guarantees and streamlined operations.
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Case study originally published by Youwe:
February, 2025
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Added to Agency Inside:
March 5, 2026
