Gen Z Engagement: Avans Hogeschool's Video Campaign Triumph
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Avans Hogeschool faced the challenge of engaging Gen Z, who often skip ads. Their strategy focused on awareness, activation, and building long-term relationships through regional targeting and relatable videos. The campaign achieved 19 million impressions, high click-through rates, and over 20,000 students attending open days. Research highlighted the importance of non-intrusive advertising, aligning with Avans' goal of capturing student attention. The campaign successfully transformed passive viewers into active participants, demonstrating the power of strategic video content in reaching young audiences. The success of the campaign underscores the effectiveness of targeted, relatable digital strategies in engaging Gen Z.
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Case study originally published by iO Digital:
November, 2024
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Added to Agency Inside:
March 1, 2026