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Global Marketing Automation Success: De Heus & Marketo

Brand
De Heus
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De Heus, a global leader in nutritional products, faced challenges in managing cross-regional marketing campaigns with diverse digital maturity levels. Youwe implemented Marketo to create a scalable automated marketing system, integrating it with Microsoft Dynamics CRM for real-time insights. This global center of excellence enabled local teams to launch campaigns efficiently, leveraging predefined structures and global best practices. The solution focused on enhancing email marketing UX, from design systems to best practices, ensuring consistent, data-driven campaigns across regions. By aligning local strategies with global benchmarks, De Heus achieved faster campaign execution and improved customer engagement.

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Case study originally published by Youwe: February, 2025 ?
Added to Agency Inside: March 5, 2026

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