GTT Combines Sales & Marketing with Marketo for Efficiency
Brand
Platforms
GTT faced challenges with sales and marketing operating in silos, using traditional methods that hindered inbound growth. The team needed a unified approach to scale lead nurturing and improve conversion rates. By implementing Marketo, GTT integrated sales and marketing processes, enabling real-time data sharing and personalized lead engagement. A tailored training program and platform audit optimized workflows, resulting in a 30% increase in lead conversion and improved cross-functional collaboration. The solution created a cohesive ecosystem that boosted productivity and drove measurable growth.
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Case study originally published by Youwe:
February, 2025
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Added to Agency Inside:
March 4, 2026
