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Hartstichting's Warm Public Fund Visual Identity Revamp

Brand
Hartstichting
Platforms
None
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The Hartstichting redefined its visual identity to reflect its role as a warm public fund, creating a new logo with a heart and flame that maintains its recognizable, resilient character. The redesign includes a red center, orange, purple, and brown color palette, enhancing readability and recognition. The new branding also features a more refined typography and visual elements, ensuring consistency across all platforms. This rebranding aimed to connect with a broader audience while preserving the organization's core values. In 2014, EMMA Communicatie developed an annual report that highlighted the impact and results of the Hartstichting's work, using personal stories and data to inspire a wider audience.

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Case study originally published by Ontwerpwerk: February, 2026 ?

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