Healthcare Flex Work Platform: Brand Story & Campaign Success
deRotterdamseZorg partnered with Redkiwi to craft a compelling brand story and campaign concepts for their innovative flex work platform, WorkFlow. The project aimed to engage zzp’ers in the healthcare sector by highlighting flexibility, security, and convenience. Through a strategic positioning and visual language development, the campaign successfully aligned the brand with the values of flexibility and digital innovation. The result was a strong, relatable narrative that resonated with target audiences, driving meaningful engagement and adoption of the platform. The campaign effectively showcased the unique benefits of a flexible work arrangement, positioning WorkFlow as a trusted solution for healthcare professionals seeking work-life balance. The outcome was a successful brand story that enhanced the platform's visibility and appeal in the healthcare industry.