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Heineken Reduces Costs with AI-Driven Procurement Automation

Brand
HEINEKEN
Platforms
None
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Heineken implemented AI-driven procurement automation to streamline its complex supplier onboarding process. The fragmented, manual approach led to inefficiencies, low 'direct good' percentages, and delayed deliveries. By developing Harry, an intuitive virtual assistant, and introducing a digital workflow, Heineken reduced manual data entry, improved accuracy, and cut processing time. The system now guides suppliers through each step, validates data with DUNS and IBAN, and integrates with SharePoint and Active Directory for seamless access. Key benefits include time savings, reduced paperwork, and faster, more accurate order processing.

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Case study originally published by WeAreBrain: September, 2025 ?
Added to Agency Inside: March 3, 2026

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