Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

HEINEKEN's Gamified E-Learning Chatbots for Sales Teams

Platforms
Facebook iOS
Industries
Technology & SaaS
Visit full case study

HEINEKEN Netherlands partnered with WeAreBrain to develop gamified e-learning chatbots for sales teams, enabling them to learn about products through mobile games. The solution included a customizable game template with scenarios, scores, and push notifications, accessible via Facebook Messenger. The platform allowed content creators to build multiple games for different products with a user-friendly CMS. The result was a fast turnaround time, with games set up in under 30 minutes, and real-time insights for tracking participation and scores. The system ensured engagement through invite-only onboarding and multi-role collaboration, enhancing sales team motivation and product knowledge.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Case study originally published by WeAreBrain: August, 2025 ?
Added to Agency Inside: March 5, 2026

More from this agency