Heineken Voice Skill Integration for Google Assistant
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Heineken Nederland partnered with WeAreBrain to deploy a voice skill for Google Assistant, enabling customers to order drinks via smart speakers and mobile devices. This integration leveraged Tur.ai’s Actions on Google platform to create a seamless, voice-activated experience. The skill capitalized on the $900 million smart home market, offering lower marketing costs and expanded distribution. Customers could place orders, add items to their cart, and pay at checkout, while Tur.ai’s DialogFlow API ensured accurate scenario targeting. The result was a 24% increase in smart home app usage and a 30% rise in customer engagement, demonstrating the power of voice-enabled commerce in the smart home ecosystem.
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Case study originally published by WeAreBrain:
January, 2026
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