Helan's Digital Campaign Boosts Applications by 300% in Tight Labour Market
Helan faced a critical challenge in attracting domestic helpers amid a shrinking job market, where demand outpaced supply and candidates were increasingly hesitant to apply. iO Digital developed a three-tiered marketing strategy to position Helan as a reliable employer, leveraging employer branding and targeted campaigns across multiple channels. By expanding their audience and emphasizing transparency, Helan successfully increased monthly applications by 300% within a year. The campaign focused on building trust through consistent messaging and diverse ad formats, ensuring candidates perceived Helan as a competitive and trustworthy employer. The partnership with iO Digital enabled Helan to navigate the competitive landscape and establish itself as a leading provider in the domestic helper sector.
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