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Hotelbeds Group: Digital Transformation with Salesforce & Marketo - 3.7M Revenue Growth

Brand
Hotelbeds Group
Platforms
Salesforce Marketo (Adobe)
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Hotelbeds Group faced challenges in competing with digital-first rivals and struggled with fragmented marketing and sales collaboration. Youwe helped implement Marketo to unify their digital strategy, leveraging Salesforce's CRM as a foundation. The solution enhanced customer engagement, driving a 506% revenue increase and a 63% rise in campaign CTR. Key outcomes included proven income growth and lead qualification through nurture campaigns. The partnership transformed their digital capabilities, enabling sustained growth in a rapidly evolving market.

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Case study originally published by Youwe: February, 2025 ?
Added to Agency Inside: March 4, 2026

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