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Hotelbeds' Marketo Implementation: 506% Campaign CTR & €3.7M Revenue Growth

Brand
Unknown
Platforms
Salesforce Marketo (Adobe)
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Hotelbeds faced challenges from digital-first competitors and siloed marketing systems, leading to lost revenue and ineffective lead nurturing. Youwe implemented Marketo to unify their digital strategy, breaking down silos and aligning marketing with sales. The solution boosted campaign engagement by 506%, driving 63% of nurtured leads to sales follow-up. A €3.7M revenue increase verified the platform's impact, showcasing its role in transforming their digital operations.

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Case study originally published by Youwe: February, 2025 ?
Added to Agency Inside: March 5, 2026

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