Infomedics' Website Redesign: Simplified Design & Flexible Tech Foundation
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In the discovery phase, Infomedics' team separated user groups within a consistent structure, ensuring Zorgconsumenten and Zorgaanbieders received clear pathways. The website was designed to actively support lead nurturing, with chatbot Ella playing a prominent role. The redesign focused on simplicity, accessibility, and recognition, using color contrast, ample white space, and consistent components to create a welcoming experience. The technical foundation was built on a modular system, enabling easy addition of new pages, campaigns, or features while maintaining design and quality consistency. The result was a more intuitive and accessible platform that supports future growth.
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Added to Agency Inside:
March 11, 2026