iO & HubSpot: Unified Branding for Facilicom's Multisite Strategy
Facilicom's diverse subsidiaries required a unified brand while preserving their unique identities. iO leveraged Drupal for a multisite platform, HubSpot for marketing, and Salesforce for sales integration to create a data-driven approach. This strategy enabled each brand to maintain its distinctiveness while enhancing Facilicom's collective strength. The partnership focused on SEO, cross-selling, and strategic development to deliver a cohesive digital experience for Facilicom and its clients. The result was a more integrated and efficient digital ecosystem for all stakeholders.
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Case study originally published by iO Digital:
April, 2024
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Added to Agency Inside:
March 1, 2026