Kinepolis Boosts Data Accuracy with Server-Side Tracking on Google & Facebook
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Kinepolis faced the challenge of collecting accurate data while respecting user privacy. iO Digital implemented server-side tracking using Google Tag Manager and Google Analytics 4, integrating with Facebook and Google Ads for precise insights. The solution ensured data accuracy, compliance with GDPR, and enhanced user trust. This approach provided actionable insights without compromising privacy, demonstrating how advanced tracking can drive effective digital marketing.
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Case study originally published by iO Digital:
March, 2025
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Added to Agency Inside:
March 1, 2026