When Lamar Dental, a family dental practice in Southern Mississippi, sought to expand its patient roster, it turned to Straight North, a leading digital marketing agency. The challenge was to leverage the power of SEO to increase organic reach and grow the business. Straight North, with its years of dental SEO experience, was up to the task. They embarked on a meticulously planned SEO campaign, which included targeted keyword strategy, creation of new service pages, and optimization of the Google Business Profile (GBP).
The results were nothing short of phenomenal. Lamar Dental’s website traffic increased by a staggering 1,221%, with a 70% rise in monthly phone leads. Two key sales pages saw increases of 800% and 2,800% in traffic for membership subscription plans and emergency treatment respectively. These impressive results led Lamar Dental to increase its SEO budget over multiple contract extensions, testifying to the power of a well-executed SEO strategy.
- Targeted keyword strategy and new service pages can capture untapped audiences through organic search.
- Optimizing Google Business Profile is crucial for local businesses to rank in local map-packs for all relevant search volume.
- Investing in SEO can lead to significant increases in website traffic and lead generation.