Maxeda DIY Group: Faster Product Discovery in Stores
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Maxeda DIY Group, the largest DIY retailer in the Benelux, faced the challenge of helping customers quickly locate over 200,000 SKUs across 330+ stores. WeAreBrain developed a Product Locator platform to streamline product discovery, combining localized data structures with intelligent mapping. The solution enabled customers to find products faster while reducing workload for store staff. By allowing store teams to define product locations in human-readable terms, the platform ensured relevance and ease of use. The result was a 40% increase in customer satisfaction and a 30% reduction in search time per customer.
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Case study originally published by WeAreBrain:
January, 2026
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