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Maxeda's Google-Driven DIY Platform: Inspiring Creativity and Sales Growth

Brand
Maxeda
Platforms
Google
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Maxeda leveraged Google to transform DIY into a fun, accessible experience for customers, enabling them to create custom furniture with their products. By developing a community platform and workshop services, the brand drove traffic and sales to its webshop, with the workshop now available for the Praxis and Brico mobile apps. The platform's success highlighted Maxeda's ability to turn DIY into a profitable, engaging experience for both in-store and online customers. The result was a 30% increase in webshop sales and a 20% rise in in-store visits, demonstrating the power of strategic digital planning and customer engagement.

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Case study originally published by WeAreBrain: August, 2025 ?
Added to Agency Inside: March 6, 2026

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