Amidst the fiercely competitive landscape of the UK automotive industry, Mazda, in collaboration with Candyspace, embarked on a quest to generate more and better quality leads for their dealers. The strategy was clear: leverage ongoing experimentation and conversion rate optimization on Mazda’s UK website to enhance the customer experience and boost conversions.
The results were nothing short of impressive. A 46% increase in ‘test drive’ form completions, a 16% increase in users viewing used car stock online, and a 15% decrease in bounce rate. These outcomes are a testament to the innovative digital strategy, UX design, web development, and data analytics expertise of Candyspace, and Mazda’s commitment to continually enhancing its customer experience.
- Conversion rate optimization and ongoing experimentation are powerful tools to enhance user experience and increase lead generation.
- Understanding user behavior through data analytics can reveal valuable insights to drive design and strategy decisions.
- Collaboration between brand and agency, grounded in mutual understanding and a shared vision, can yield remarkable results.