Nationale Loterij Converts Festival Attendees to Online Customers
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The Nationale Loterij successfully converted over 8,000 festival attendees into online customers through a targeted paid media campaign. By leveraging strategic outreach at events like Couleur Café, Graspop, and Rock Werchter, the campaign generated new accounts and valuable user data. The initiative focused on driving engagement and conversion during festivals, with measurable results in user acquisition and event interaction. The strategy emphasized cross-event communication to maximize reach and ensure consistent user engagement throughout the festival period.
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Case study originally published by iO Digital:
February, 2024
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Added to Agency Inside:
March 1, 2026