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Nationale-Nederlanden: Empowering Mental Fitness Through Engaging Video Campaign

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Nationale-Nederlanden launched a campaign to raise awareness about mental fitness in illness and disability, using a 3-minute video to reframe the question 'How are you?' as a meaningful conversation. The video, with 6.5 million impressions and a 2% CTR, showcased employees' personal stories, fostering empathy and reducing absenteeism. The campaign's high VTR (57.5%) highlighted its effectiveness in engaging audiences. The PR effort generated over 1.1 million Euros in media value, demonstrating the power of storytelling in driving awareness and impact.

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Case study originally published by Total Design: February, 2026 ?

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