Navan's Global Launch: Branding & Strategy for International Market
Navan, a global leader in marine recreation, faced the challenge of launching a new brand without a logo or name. iO Digital crafted a complete branding strategy, including a unique name, logo, and brand identity, to align with Brunswick Corporation's values. The campaign focused on creating a global presence through strategic market positioning and multichannel asset creation. By integrating innovative design and production, Navan successfully established itself as a world-class brand in the marine recreation sector. The project highlighted the importance of cohesive branding and strategic planning in achieving international market success.
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Case study originally published by iO Digital:
April, 2024
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Added to Agency Inside:
March 1, 2026